Grime Genre

Grime is a genre used in music videos; these music videos are represented in many ways to show the grime feeling to the audience. The way the music video is represented shows the grime genre, the cloths and the location are big hints of the genre, showing the audience a grime lifestyle. The genre we used for our music video is grime we used many different scenes objects and ideas to make it look like a grime music video. One of the ideas the group though would be great to represent the grime genre is using a storyline about gun and knife crime, the cloths of the characters we used were.....   

Inspiration for digi-pak picture

Inspiration for digi-pak

I have done research on the digipak design to get inspiration for the digipak we are making for the music video. I have looked at many of the grime Digipaks from other artist. The group felt that the digipak needs to have a grime genre feeling to it so the audience know what genre the music is going to be. I have looked at many pictures that signify the grime genre , one of the pictures was of a man in a hoodie looking up into the light which made me think straight away that this is a picture representing grime, we have taken this on board and felt we should be shooting picture in a dark location with the protagonists in the picture in hoodies. The hoodie is a good representation of grime because it is seen to be a stereotype of what grime is.

Props and Costume

The props we used in the music video were a knife which represents the whole narrative that we are sending out to the audience about gun and knife crime. The knife being shown in the music video helps the audience to realize what the video is about; in one of the scenes we show the main protagonist is looking at the knife he is going to use to kill someone. The message we are sending out is to stop gun and knife crime, we didn’t use a gun in the music video because the group felt a knife is used more in these situations and is easier to get a hold of. The protagonists in the music video had to wear cloths that represent the genre we are sending out which is grime, the costumes used in the video are hoodies and tracksuits which is a stereotype of someone who is involved in gun and knife crime, in the music video we also use a news reporter who is wearing a suit who is rapping to the lyrics of the song this shows the audience the seriousness of the situation of gun and knife crime. All the props and costumes we use in the music video symbolize something about the story of the music video and what we are sending out to the audience.  

EDITING THE MUSIC VIDEO

The group is currently editing the music video, we are putting the scenes in order to make the video look like there is a narrative. The group felt that there should be scenes of the artist rapping in between the narrative being shown, this is because it would make the music video more affective and wanting the audience to know what message the music video is presenting to the target audience. The group has also made some of the scenes lighter in the music video, this is because we felt it is important for music videos to be light and eye catching to the audience so they can keep watching the video. Also to be able to see the mise-en-scene of what is being shown in the music video.

Digi-Pak

The group has looked at pictures for the digi-pak, we felt the pictures need to be eye catching to the target audience and show the genre of the music video 'grime'. We have taken pictures for the digi-pak but needs to be edited to give the grime feeling to the picture. The group has looked at pictures from grime CD covers to give inspiration for our CD cover, also to give us ideas how to show on the CD cover that the music is about gun and knife crime. I felt that inside the digi-pak their should be a massage of what we are trying to send out to the audience so i researched pictures that can give inspiration on what we can put inside the digi-pak.

Target audience

The audience we are targeting for our music video are teens that are going through gun and knife crime or are likely to be affected. The music video is also sending out a message about gun and knife crime. We have put a narrative in our music video to show the audience about stories that can lead to knife and gun crime, a narrative in the music video also engages the audience to keep watching the music video and also let other people know about the video. We didn’t make the lyrics match with the scenes this is because we felt that it would be more affective to the audience if we had a narrative in the music video.

Research

Location

The group felt that the location we choose should have a grime genre feeling to go with the music video; before we filmed we did a lot of research on the location we are filming at. We looked at different music videos to inspire the group to choose the location; the music video that inspired us to have estate buildings was ‘Badman’ from ‘Roll Deep’. This music video has a lot of estate buildings in the background which gives the audience a sense that it is a grime genre. There are also a lot of stereotypical views that estate buildings give the grime feeling to a music video because it is seen to be where most of the gun crime and crimes come from, so putting estate buildings in our music video would give the whole genre feeling of grime and make our music video more effective to our audience.

Research

I researched a music video called 'To The Homies We Lost' from R Kelly that has the same genre as the music video we are doing 'Broken Silence' from So Solid Crew. I used this video to research, plan and give ideas for the music video we are doing. It helped me to see what I can put in my music video to link the genre and the stereotypical views to see in a grime music video. In the music video I researched has a story line simpler to the storyline we are doing in our music video, about people getting shot and stabbed and how it affects people around them, such as their loved ones. The music video shows different memories from the past of the person that got killed to make the audience feel the sadness of the story being told, some scenes in the music video shows the artist singing at a church next to a coffin, we took this idea for our music video to have our artist sing at a graveyard, we felt the locations are also important as it helps to create the genre of the music video and have a affect on the audience. We felt the scenes in the music video should have a message to the audience and link to the lyrics in the song being told, this would make the audience see the genre more clearly. The audience is looking for a music video that would entertain them and show a story within the video which would make them want to watch the music video more than once. The researched helped me a lot to make ideas for the genre of the music video and to stay on path of what we are showing to our audience.
http://www.youtube.com/watch?v=mgiPzzcsqc0&feature=related