This music video is Kanye west’s 35 minute music video called “runaway” this music video has a deep narrative which is there to keep viewers interacted in his music. At the start of the video Kanye west is driving through the forest alone then a phoenix falls from the sky and he rescues her and takes her home, this then forms into a relationship where he falls in love with the birdlike phoenix. The world we live in cant except her as he takes her to a big dinner and people point out to him that she’s a bird in an awkward way. She cannot take anymore of our world and leaves Kanye to go back to her own. This video is about being individual and outgoing and going against the norms of society as the theme is that everything that is different in our world we try to take it down or change it. This is why there is also a Michael Jackson tribute in the music video as he was unique and different. The deep narrative portrays what Kanye’s album is about in a more clear and visual way to increase understanding of Kanye west views and what his music is about. This relates to what we want to do s we want the viewer to feel the emotion and perspective of our artist in the exact same way that the runaway video does, we have emotive language of death and how the artist wants society to change, and we must do our best to entail this in our video
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