The audience we are targeting for our music video are teens that are going through gun and knife crime or are likely to be affected. The music video is also sending out a message about gun and knife crime. We have put a narrative in our music video to show the audience about stories that can lead to knife and gun crime, a narrative in the music video also engages the audience to keep watching the music video and also let other people know about the video. We didn’t make the lyrics match with the scenes this is because we felt that it would be more affective to the audience if we had a narrative in the music video.
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